Sampling
The distribution of samples is an increasingly common method to drive the trial of new products. However, brand owners have a dilemma – to send the product to the consumer as quickly as possible at standard Royal Mail prices or to wait until volumes are large enough to allow them to benefit from Mailsort savings.
If they decide to wait, the time lag can clearly reduce the impact of the campaign, particularly if a very slick web interface has been designed to communicate the offer and to take the customer’s details.
Fulfilment Matters can offer you another option. Dependent upon the specification of your product we may be able to offer you discounted postal rates for every sample that is despatched irrespective of the volumes involved. We cannot offer you a full Mailsort discount but the savings that we can make available to you might just make the difference to your budgets.
